We created a guide to help you define your unique story, or personal brand. It starts with putting your artwork into words and thinking about why you are unique. Plus, it’s free and should take you less than 30 minutes.
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As an artist or creative entrepreneur who deals with making work that is close to your heart, incredibly intuitive and part of how you simply are as a human being, it can feel impossible to translate your work into words and marketing efforts that mean something real, that make an impact on the people that matter, and that feel right to you.
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.”
But you do have a serious business: your work. And you do indeed have a personal brand, it already exists within you. It's way easier than you think; it starts with putting your visuals into words and thinking about why you are unique.
Good luck and let us know how it goes!